Counter: The Leader of the Clean Beauty Revolution

High Shine. Higher Standards.

Introducing Beyond Gloss. 9 sophisticated colors. No sticky feel. No questionable ingredients.

POWERED BY Lip Resilience Complex

Beyond Gloss
A high-shine gloss that pairs sophisticated color with lasting lip care, designed to leave lips looking smoother, softer, and healthier with a cushiony, non-tacky finish and the subtle scent of organic Madagascan vanilla.
5.0
Rated 5.0 out of 5 stars
28 Reviews
$32
$32
0% savings
9 Shades

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Bare Shimmer – neutral pink with shimmer

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Line & Shine Lip Duo (Berry Shimmer)
Two lip essentials, paired for effortless definition and lasting shine. A cool, dimensional berry with a veil of luminous shimmer. Lip Pencil in Cool Berry + Beyond Gloss in Magnolia Shimmer.
$48
$48
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Line & Shine Lip Duo (Rosy Pink)
Two lip essentials, paired together for enhanced definition, multidimensional shine, and lasting comfort. A soft, fresh pink with a sheer, glossy finish. For a glassy, your-lips-but-better pout. Lip Pencil in Pink Blossom + Beyond Gloss in Peony.
$48
$48
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Line & Shine Lip Duo (Deep Berry)
Two lip essentials, paired for effortless definition and lasting shine. A rich berry-plum grounded in warm brown for wearable depth and a modern take on the '90s berry-brown look. Lip Pencil in Rich Mocha + Beyond Gloss in Mulberry.
$48
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All Bright Vitamin C Serum
An advanced brightening serum powered by two ultra-stable forms of vitamin C to deliver immediate radiance and a renewed glow. Skin appears smoother, more luminous, and visibly revitalized over time.
4.9
Rated 4.9 out of 5 stars
451 Reviews
$89
$89
0% savings

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Retinatural+ Advanced Super Serum
A high-performance age-defying serum powered by Retinatural®+ Advanced Renewal Complex to visibly improve firmness and decrease the appearance of fine lines and wrinkles—without irritation.
4.8
Rated 4.8 out of 5 stars
309 Reviews
$89
$89
0% savings

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Bestseller

Adaptive Moisture Lotion
A lightweight daily moisturizer designed to adapt to skin's changing hydration needs throughout the day for skin that feels comfortable, balanced, and healthy.
4.8
Rated 4.8 out of 5 stars
218 Reviews
$55
$55
0% savings

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Dew Skin Tinted Moisturizer
A skincare-powered tinted moisturizer with sheer coverage, mineral SPF 20, and a luminous, dewy finish.
4.7
Rated 4.7 out of 5 stars
275 Reviews
$49
$49
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8 Shades

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Tetrapeptide Supreme Cream
A rich overnight renewal cream powered by Retinatural® Complex and Tetrapeptide-21 to visibly firm, smooth, and deeply replenish skin.
4.8
Rated 4.8 out of 5 stars
311 Reviews
$98
$98
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Ultra Renewal Eye Cream
A targeted eye treatment powered by Retinatural® Complex and Persian Silk Tree Extract to visibly brighten dark circles, smooth crow's feet, and help revive tired-looking eyes.
4.8
Rated 4.8 out of 5 stars
209 Reviews
$76
$76
0% savings

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Lipid Defense Cleansing Oil
A luxurious cleansing oil with a transformative oil-to-milk texture that effortlessly dissolves makeup, sunscreen, and impurities, while helping preserve skin’s essential moisture barrier.
4.9
Rated 4.9 out of 5 stars
402 Reviews
$56
$56
0% savings

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